Our story
From two mates to calm in the chaos
We created seren to give everyday Aussies a fast, convenient way to find a moment of calm – no matter what life throws at them.
The founders
Meet Hamish and Milo
We’re two best mates from school who grew up playing sport, pushing ourselves, and trying to squeeze the most out of every day.
We’re just regular Aussies, and like a lot of people, we know what it feels like when life gets overwhelming.
The turning point
We hit a point where stress caught up with us
The adventure
After finishing school, we both spent time living overseas in different countries. We loved it: new places, new people, new experiences.
The reality
But eventually, we each went through periods of stress and anxiety that were hard to shake.
The realisation
As we leaned on each other for support, we realised there were everyday Aussies all over the world going through the same thing.
The idea
So we asked a simple question
What if gum could do more than just freshen your breath? What if it could help create a moment of calm when you needed it most?
That idea became the beginning of seren.
Why gum?
Support should feel simple, not complicated
Chewing gum is already associated with stress relief, so we saw an opportunity to take it one step further. We wanted something fast, convenient, and easy to reach for – whether you’re at work, on campus, training, travelling, or just trying to get through a hectic day.
FastConvenientEasyOn-the-goSimple
Behind the scenes
Then we got to work
A lot of learning, late nights, trial and error, and more gum than we’d like to admit – until we landed on a formula we were genuinely proud of, built to support real people in real moments of stress.
Made for real life
Support that fits the way you live
Today, we’re proud to be building a community of exhausted athletes, overworked staff, busy mums, uni students, and everyone in between.
Because stress doesn’t look the same for everyone, and support shouldn’t be one-size-fits-all.
WorkStudySportTravelEveryday life
Our mission
Calm in the chaos
Our mission is simple: to bring everyday support to people everywhere, so no matter how chaotic life gets, you can always find calm in the chaos.
Australian founded
Built at home by two mates who get it.
Everyday convenience
Fast and easy to reach for, wherever you are.
Built for busy lifestyles
Made for work, study, sport, travel and everything between.
Founder-led brand
Real people, real moments, behind every batch.
Find your calm
Ready to find your moment of calm?
Discover seren and keep calm within reach, wherever life takes you.
Shop now